Adobe Introduces GenStudio for Performance Marketing to Accelerate Marketing Campaigns and Creative Teams with Generative AI and Deep Insights.

SAN JOSE, Calif. – Oct. 14, 2024 – Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe GenStudio for Performance Marketing, the first new AI application that empowers brands and organizations to accelerate the delivery of global ads and promotions. . The new offering addresses one of the biggest challenges facing businesses today, where the demand for unique, network-driven and prominent content – ​​across multiple channels and geographies – outstrips resources. existing ones. In fact, between now and 2026, nearly two-thirds of marketers* believe that demand for content will grow at least five times, driven by consumers who expect powerful and personalized brand experiences theirs.

With GenStudio for Performance Marketing, brands have a one-stop shop for creating paid social media, display ads, banners, marketing emails and more – all at a new speed – using prepaid, online. content. Combines creative teams that define the brand’s core needs, including guidelines on brand voice, channels and images, with marketing teams that need to deliver on a variety of in-demand channels such as social media paid content.

“Delivering campaigns with global impact is based on the ability to bring marketing and creative teams closer together, with AI-powered workflows that eliminate cumbersome and inefficient processes,” said Varun Parmar, general manager, Adobe GenStudio. “Adobe GenStudio for Performance Publishing enables designers to focus on delivering deep creative designs that grow the brand, while empowering their marketing partners to create the rich variety of content needed to deliver customer engagement, personalization and conversion.”

Powerful features in GenStudio for Performance Marketing empower users to find content and create different types of content with AI-powered tools like Adobe Firefly, and major third-party language models for copywriting in emails, paid media and ad campaigns—all while helping. users make sure that they follow the defined standards of the brand. With expanded, integrated integrations with Google Campaign Manager 360, Meta, Microsoft Advertising, Snap and TikTok, teams will soon be able to implement campaigns faster and gain insight into direct performance. This allows marketers and designers to see what appeals to consumers and the key reasons why: Adobe’s AI features can recognize the characteristics that make up an image or video including content, background and foreground colors, human presence, sound types and more. Again.

Adobe also works closely with its extensive ecosystem of corporate partners – including Accenture Song, Dentsu, Havas, IBM Consulting, Interpublic Group, Media.Monks, Omnicom, Publicis, Stagwell and WPP – to facilitate the requirements, integration and increased needs for customers across industry verticals.

GenStudio for Performance Marketing is the latest application for brands and agencies within Adobe GenStudio, Adobe’s content management solution that streamlines the process of planning, creating, managing, implementing and measuring content for marketing campaigns and personalized experiences. This includes applications in Adobe Experience Cloud and Adobe Creative Cloud such as Adobe Workfront, Frame.io, Adobe Firefly Services, Adobe Firefly Custom Models, Adobe Express, Adobe Experience Manager and Adobe Content Analytics.

Adobe GenStudio for Performance Marketing helps brands to:

• Find and reuse the assets received: A built-in content database allows users to access branded assets (images, logos, videos and more) for creating advertising content such as paid social media, display ads , banners and emails. For products using Adobe Experience Manager Assets, two-way sync ensures that assets can be easily used across campaigns, without having to start over.

• Create and integrate web content: Creative teams are often burdened with preparing and creating a wide variety of content for their marketing partners. With GenStudio for Performance Marketing, marketers are able to automate routine tasks and free up creative resources to focus on high-quality work, while ensuring brand compliance. Users can create and combine content with tools such as Adobe Firefly—for creating graphics designed for safe commercial use—or with third-party language formats to create copy. Content can be tailored to different audience segments, targeting each individual at scale.

• Protect brand equity: Millions of dollars are invested every year to create and define a brand. As AI innovation transforms content production, teams need hard punches. Web style guidelines (fonts, tone of voice, channel requirements) can be easily imported and standardized across the new device—along with predefined templates. The AI-powered brand checking feature automatically checks and alerts the creative and marketing teams when additional attention is needed for content that may not follow the brand’s rules. . An automated multi-step process, powered by native integration with Adobe Workfront, then provides additional oversight before any content is outsourced.

• Add campaigns (coming soon)+ Integration with Adobe Journey Optimizer, when released, will also allow users to implement experiences in their own channels such as email and web. The ability to automatically implement new content will speed up the delivery of ads and marketing campaigns, giving teams the ability to change experiences in real time as trends or needs change.

• Find actionable information: Consumer preferences are constantly changing, often daily or even hourly. GenStudio Insights provides insight into the context, color cues, objects, style, tone and more that affect your target audience. Users can also import performance information directly from Meta and will soon be able to connect with additional partners including Microsoft Advertising, Snap and TikTok, to create an overall view of campaign performance as that teams can adjust and update content in a timely manner. Integrations across Adobe Experience Cloud applications such as Adobe Journey Optimizer, which is being developed, will allow users to bring insights to ensure how customers are performing at every touchpoint.

Global technology leader Lenovo has participated in the GenStudio for Performance Marketing beta program. Since Lenovo communicates with its customers through multiple channels and platforms, the company recognizes the need for hyper-personalization to connect their products with the right audience. See how they will use the new application here.

Cooperation with Technical Staff

Adobe has collaborated with its technology partners to bring functionality and insights coming soon to GenStudio for Performance Marketing:

“From creating high quality content to driving attention, Campaign Manager 360 helps marketers reach their target audience across websites, apps, video content and more, to achieve their business goals ,” said Stephen Yap, executive director, Google Marketing Platform. “Having compelling content tailored to the right audience is key to driving engagement, and Adobe GenStudio’s Performance Marketing empowers brands to do this at scale across any of the ad formats offered by Google.”

“We believe in the power of artificial intelligence to unlock the full potential of advertisers and build ad creatives faster,” said Cynthia Dinh, director of revenue partnership strategy, Meta. “Our partnership with Adobe is one of several ways we’re working to make the creative process as seamless and efficient as possible for businesses.”

“Generative AI is a powerful tool to enable powerful insights, personalization for consumers, greater efficiency and effectiveness for marketers, and a more dynamic marketing process,” said Lynne. Kjolso, vice president of global partnership and media marketing, Microsoft Advertising. “Our partnership with Adobe GenStudio will bring our combined technologies to a broader group of marketers, helping them reach high-quality audiences with greater ease and impact.”

“Snapchat provides a powerful way for marketers to reach a critical, highly engaged audience where they naturally enjoy talking with friends and consuming content,” said Ali Rana, global head of development. of business, revenue and product relations, Snap Inc. optimizing ad content based on changing market conditions is key to helping marketers drive their business goals. With Adobe GenStudio for Performance Marketing, we offer products in such a way that not only create persuasive experiences quickly and easily, but also support them with effective engagement information.

“At TikTok, we’re always looking for ways to help marketers drive impact,” said Lorry Destainville, global head of revenue and product partnerships, TikTok. “We’re excited to expand our partnership with Adobe, providing marketers with tools to measure and optimize their content for their performance campaigns.”